Job Details

Technical Sales Manager

Photo: Ввласенко, CC BY-SA 3.0

Technical Sales Manager

📍 Camden, Greater London
Not Specified
Industry: Sales
Applications: >10
Posted: 23-10-2026
Company: Key Selection Recruitment Limited
Type: Permanent
Reference: 225757502

Job Description:

Position: Technical Sales Manager
Location: Homebased covering South East
Salary: £Negotiable
The Company: Adhesive manufacturer

The Role:
•    Develop profitable sales across the Southeast England territory.
•    Manage and grow an established portfolio of existing customers.
•    Identify and develop new customers and applications.
•    Build and maintain a strong pipeline of qualified sales opportunities.
•    Visit customers and prospects regularly to understand their manufacturing processes, applications, technical requirements and commercial needs.
•    Work with customers and the company’s technical team to identify suitable adhesive solutions.
•    Coordinate product samples, technical evaluations and customer trials, following opportunities through to commercial conversion.
•    Prepare and follow up quotations.
•    Negotiate pricing and commercial terms within agreed authority levels.
•    Develop strong, long-term customer relationships.
•    Identify opportunities to introduce additional company products into existing accounts.
•    Identify opportunities to replace competitor products with company solutions.
•    Support customers with technical and commercial issues, working with internal colleagues to achieve timely resolution.
•    Produce accurate sales forecasts and maintain clear reporting on opportunities, risks and required actions.
•    Maintain accurate and up-to-date CRM records.
•    Work closely with Customer Service, Technical and Production colleagues to deliver a high standard of customer support.
•    Manage pricing and discounts responsibly, with a strong focus on profitable growth and margin discipline.
•    Represent the company professionally at customer meetings, exhibitions and industry events where required.

Requirements:
•    Strong technical and commercial aptitude.
•    Comfortable discussing manufacturing processes and technical applications with customers.
•    Confident developing new business and approaching prospective customers.
•    Strong relationship-building skills.
•    Commercial judgement with a clear focus on profitable sales.
•    Excellent verbal and written communication skills.
•    Well organised and able to manage a geographical territory independently.
•    Disciplined approach to prospecting, pipeline development and follow-up.
•    Comfortable using CRM and sales reporting systems.
•    Able to work effectively with internal technical, production and customer service teams.
•    Full UK driving licence.
•    Willingness to travel extensively throughout the South East.
•    Previous experience within adhesives, coatings or chemicals preferred 
•    Selling into packaging, paper and board markets
•    Previous experience in B2B technical or industrial sales.
•    Demonstrable ability to develop new business and grow existing accounts.
•    Experience selling technical products, services or solutions into industrial or manufacturing environments.
•    Ability to develop opportunities from initial prospecting through technical evaluation, quotation, trial and commercial conversion.
•    Strong commercial negotiation and account-management skills.
•    Experience managing a geographical sales territory would be advantageous.
•    Experience selling through technical trials and product qualification processes.
•    Experience of value-based selling and competitor product conversion.
•    Familiarity with structured sales methodologies such as SPIN, Challenger or similar.

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